Privacy Notice

TECCA Insight Suite · Version privacy-2026-10-v4.0 · Effective October 11, 2026 Elite Leadership Group, LLC · Wichita, Kansas, USA · contact@eliteleadershipcenter.com

In plain language

We collect what you give us at signup, your assessment responses, and what the assessment produces. We use it to deliver your results and coaching, keep the Services secure, and to improve the instrument and build its norms, which we publish only in aggregate. You can object to that research use at any time in Settings, and we will stop including you. Marketing email and review of your Sage conversations each require your separate consent. We do not sell your personal information. We do not give your identifiable results to an employer or sponsor unless you direct us to. You can export or delete your data anytime from Settings.

1. Who we are and what this covers

Elite Leadership Group, LLC ("we," "us") operates the TECCA Insight Suite — the TECCA Core Influence Assessment, Power Profile™ reports, Sage Intelligent Coaching™, dashboards, observer instruments, and practitioner tools (the "Services"). This Notice explains what personal information we collect, how we use and share it, how long we keep it, and your choices and rights. It applies to everyone who uses the Services, including participants, observers, practitioners, and program sponsors.

2. Information we collect

Account information. Name, email address, password (stored as a hash), and account settings.

Demographic and role information. At signup or in Settings we may ask for banded demographic and role information, such as age band, role level, span of responsibility, industry, and country. Where marked optional, you may decline. We use it for research, fairness analysis, and normative comparison, on the basis and subject to the right to object described in Section 6.

Assessment responses. Your answers to assessment items, including "no occasion" (Did-Not-Occur) responses, the instrument version, and the reference period.

Derived results. Scores, zones, archetypes, pattern classifications, response-quality indicators, and report content generated from your responses, together with the scoring-engine and configuration versions used, so your results remain reproducible.

Response-process data. Timing and interaction data captured while you take an assessment, such as time per item and revisions. We use it to detect careless or inattentive responding and to study item performance. It is never used to make a consequential decision about you.

Sage conversations. Messages you exchange with Sage, and the assessment context Sage is permitted to reference for your account. Conversation memory across sessions is stored only with your separate consent. To keep Sage within its coaching boundaries, its replies are checked by automated rules as they are generated, and a de-identified sample of conversations may be reviewed by our staff and by automated systems to measure and tune those rules. This quality review does not use your name or account details, is never used to make a decision about you, and can be declined in Settings.

Observer data. If you invite observers, the contact details you provide and their ratings. If you serve as an observer, your ratings, your relationship to the person rated, and your separate observer consent.

Consents and preferences. Your consent selections and their history, including the version of the Terms and this Notice you accepted, when, and from what IP address.

Payment information. Purchases are processed by third-party payment processors. We receive confirmations and limited billing details. We do not store full payment-card numbers.

Technical and usage data. Device and browser type, IP address, approximate location derived from IP, pages viewed, referring URLs, and diagnostic logs, collected through standard web technologies and cookies.

Communications. Messages you send us, including support requests.

3. How we use information

• To deliver the Services — score assessments, generate reports, operate dashboards, and provide Sage.
• To protect instrument integrity — detect careless, inattentive, or fraudulent responding.
• To operate, secure, and improve the Services, including debugging and aggregate analytics.
• To process purchases and manage subscriptions.
• To communicate with you about your account, security, purchases, and results.
• For research, norming, and instrument development — studies of reliability, structure, fairness, and normative comparison. Our legal basis for this is our legitimate interest in producing a measure that is reliable and fair for everyone who uses it. Norms and findings are calculated from the responses held in our systems and are published only in aggregate, never about you individually. Any research dataset we freeze for later study identifies you by a random participant key, never by your name or email. You have the right to object to this use, and you can exercise it at any time from Settings — see Section 6. Objecting does not affect your access to the Services or your own results.
• For product improvement, in aggregate form — counts of how Sage sessions are rated and fixed-category labels describing what kinds of situations people bring to Sage and which capabilities they wanted that we do not yet offer. Our legal basis for this is our legitimate interest in improving the Services. We record ratings and fixed labels only, never free-text feedback and never conversation content. Ratings are stored under a random participant key, not your name or email. The labels are stored with the session record in your account; if Sage memory is off, your email is removed from them after 365 days. We analyze them only as totals. The same objection covers this use and research — one switch in Settings excludes you from both (Section 6).
• For marketing email, only with your consent.
• For safety-system quality review of Sage, in de-identified form — automated conduct checks on Sage's replies, and review of a de-identified sample of conversations by staff and automated systems to measure how accurately those checks work. Sample review requires your separate consent; you can withdraw it in Settings.
• For organizational programs, in aggregate only (Section 5).
• To comply with law, protect safety, and enforce our Terms.

Where the law of your location requires a legal basis for processing, we rely on performance of our contract with you (delivering the assessment, results, and coaching you purchased); our legitimate interests in security, instrument integrity, improvement, and research and norming as described above; your consent where we ask for it (marketing email, Sage memory, Sage quality review); and our legal obligations. Where we rely on legitimate interest you have the right to object, and Section 6 explains how.

4. Automated processing and AI

Automated scoring. Scoring, zone assignment, archetype assignment, and response-quality flags are produced automatically by our scoring engine from your responses under published rules. These outputs are developmental information. We do not use them, and do not permit others to use them, to make legal or similarly significant decisions about you, including employment decisions. You may ask us for a plain-language explanation of how your results were derived.

AI coaching. Sage generates responses using automated language models operated by us and by AI service providers under contract. Your Sage inputs and the assessment context Sage may reference are sent to those providers to generate responses. Our providers are engaged to process this information only to provide the service to us. Information about our current providers is available on request. Sage is not a human and is not a clinical or professional service; see the Terms of Service, Section 6.

Your profile. The Services create a behavioral profile from your self-reported responses for your own development. You control who else sees it (Section 5).

5. How we share information

We do not sell personal information, and we do not share it for targeted advertising.

Service providers. We share information with providers who process it for us under contract — application hosting and database services, payment processing, email delivery, analytics, customer support, and AI model services. They may use it only to provide services to us.

Organizational programs, practitioners, and observers.

• Your identifiable results are yours. In programs sponsored by an employer, coach, consultant, or other organization, the sponsor receives only participation status and aggregated, de-identified group information protected by minimum-group-size rules, released only through an authorized practitioner.
• We do not disclose your identifiable individual results to a sponsor unless you separately and expressly choose to share them.
• Authorized practitioners may see practitioner-facing materials for developmental debriefing under confidentiality obligations.
• Individual observer identities and responses are never disclosed to the person rated. Observer results appear only in aggregate and are withheld when minimum-group-size rules are not met.

Legal and safety. We may disclose information to comply with law, legal process, or governmental request; to enforce our Terms; to protect the rights, safety, or property of any person; or to prevent fraud or security threats.

Business transfers. In a merger, acquisition, financing, or sale of assets, information may be transferred to a successor bound by this Notice or by notice of changes to you.

De-identified information. We may use and share information that no longer identifies you — such as aggregate research findings, norm tables, and instrument statistics — for any lawful purpose. We do not attempt to re-identify de-identified data.

6. Research, norming, product improvement, and your right to object

What we do. We use assessment responses to study and improve the instrument — reliability, structure, fairness, and normative comparison. Norms and findings are calculated from the responses held in our systems and are published only in aggregate, never about you individually. Any research dataset we freeze for later study identifies you by a random participant key, never by your name or email, and we do not attempt to re-identify anyone in it.

Our legal basis is legitimate interest, not consent. An instrument's norms and its fairness evidence are only as sound as the sample they are built from, and a sample that changes every time someone revisits a checkbox cannot support a defensible measure.

Product improvement is covered by this section too. Aggregate Sage session ratings and fixed-category usage labels run on the same legitimate-interest basis and are governed by the same objection: there is no separate switch, and no new consent is asked for. Objecting excludes you from both research datasets and product-improvement analytics.

Your right to object. You may object to this use at any time, for any reason, from Settings — no explanation is required and there is no cost to you. When you object, we stop including you in future analyses and future norm datasets. Objecting never affects your access to the Services, your own results, your reports, or your coaching.

What objecting cannot undo. We cannot remove your data from analyses that have already been completed, from a dataset that has already been frozen, or from statistics already published in aggregate — those are historical records, and altering them retrospectively would make published findings unverifiable. Going forward, you are excluded.

Separate consents. Two related uses are not covered by this section and require your affirmative consent instead: marketing email (Section 8), and review of a de-identified sample of your Sage coaching conversations for safety-system quality measurement (Section 2). Sage conversations can contain sensitive personal information, so we ask for explicit consent there and never rely on legitimate interest.

7. Retention

While your account is open. We keep your account information, assessment responses, and derived results for as long as your account is open. Sage keeps the summaries, memories, and commitments from your sessions while you use it, and erases them after 365 days without use. Sage stops showing a conversation's transcript 90 days after the session ends (a sponsoring organization may set between 30 and 365 days); the transcript itself stays stored with our hosting provider, as described below.

Removing a Sage conversation. You can remove a Sage conversation in Settings at any time. We erase its summary and the ratings you gave its replies, and we stop showing or using it. Our hosting provider does not currently let us erase a single conversation's transcript, so the transcript stays stored with the provider until your account is deleted and we ask the provider to erase it.

When you delete your account, we at once:

• delete your sign-in and account information, and the memories, commitments, and summaries Sage holds about you and the ratings you gave its replies;
• remove your name and email from the assessments you completed and keep them under a code for research and norming (Section 6). If you have objected to that use, we delete your own assessments instead, and keep the observer ratings you gave others only for the reports of the people you rated;
• replace your address with the same code on forms that observers filled in about you and on observer invitations that name you, withdraw any invitation not yet used, and stop any new observer ratings of you;
• erase the link between you and your research key; and
• ask our hosting provider to erase your Sage transcripts and the record of your sign-in that it keeps.

What we keep after that. A research dataset that has already been frozen, which identifies you only by a random key, is kept for as long as the version of the assessment it supports is in use and for five years after that version is retired, since removing your data from it would make published findings unverifiable (Section 6). Ratings you gave whole Sage sessions are kept under your research key and counted only as totals. We also keep, for as long as the law requires or we need them to protect our rights: payment and tax records; records of the agreements and consent choices you made; safety records; usage counts without your email; a note not to email your address; and our security and audit logs. Those records can show which account the kept research data came from, so that data is pseudonymized rather than anonymous; only our administrators can see them, and we never use them for research. Copies of deleted data may remain in our hosting provider's deleted-records list and backups for a limited period under its published schedule.

Observer ratings are kept with the record of the person rated. When that person deletes their account, their address is removed from those forms.

8. Your choices and rights

From Settings, at any time: view and update your account; export the data we hold about you; delete your account; object to research and norming use of your responses (Section 6); grant or withdraw marketing consent; grant or withdraw consent to Sage quality review; remove Sage conversations (Section 7) and withdraw Sage memory consent; manage observer invitations.

Marketing. Marketing email is sent only with your consent and always includes an unsubscribe link. Transactional messages about your account, security, purchases, and results are not marketing.

Rights under privacy laws. Depending on where you live, you may have rights to access, correct, delete, and port your personal information; to opt out of sale, sharing, or certain profiling; to withdraw consent; and to lodge a complaint with a supervisory authority. We will honor requests within the time required by applicable law and will not discriminate against you for exercising your rights. You may use an authorized agent where the law allows. To make a request, email contact@eliteleadershipcenter.com with the subject "Privacy Request." We will verify your identity before responding.

Human explanation. You may request a plain-language explanation of how your results were derived.

9. Security

We use administrative, technical, and organizational safeguards designed to protect personal information, including encryption in transit, access controls and role-based permissions, server-side enforcement of confidentiality rules (including observer anonymity and minimum-group-size protections), audit logging, and versioned, immutable result records. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If we become aware of a breach affecting your information, we will notify you and the relevant authorities as required by law.

10. Cookies

We use strictly necessary cookies to operate the Services — sessions, security, and preferences — and may use analytics cookies to understand usage. Where required by law, we will ask for your consent before setting non-essential cookies. Most browsers let you control cookies; disabling necessary cookies may impair the Services.

11. Children

The Services are for adults 18 and older. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided information to us, contact us and we will delete it.

12. International transfers

We are based in the United States and process information here and in countries where our service providers operate. Where we transfer personal information from jurisdictions that restrict international transfers, we rely on lawful transfer mechanisms such as standard contractual clauses.

13. Changes to this Notice

We may update this Notice. Material changes will be announced in the Services or by email before they take effect. Each version carries an identifier and effective date, and prior versions are available on request.

14. Contact

Elite Leadership Group, LLC · Wichita, Kansas, USA contact@eliteleadershipcenter.com · (316) 304-7155